Apple Store Event London. 20th April 2010

21 04 2010

Yesterday, 20th April 2010, was a very special event for Paul Hardcastle. He was invited to give a talk at the flagship Apple Store in Regents Street, London. Considering Paul has only ever once publicly performed 19 which was at The Royal Albert Hall, the anticipation was palpable for fans and music lovers to get an opportunity to listen to Paul talk about this iconic record and his diverse career.

Arriving a good hour early, Paul had a chance to check out where he would be speaking and suss out how many people might be there. This quickly became apparent there would be quite a few as there were already people grabbing seats! Not long after Maxine and Paul Hardcastle Jnr arrived, in anticipation of a special performance.

Before long, it was time to take to the floor. All seats were filled and there was a bank of people standing all round to get an insight into what was going on. Starting off the event with a special screening of Paul’s performance of 19 at the Royal Albert Hall. Instantly engaging the audience with a great performance video, and ultimately the iconic hook, n n n n nineteen could be heard resonating through the store. From this point on Paul was able to settle into things. The audience hanging on his every word, engaging in questions about 19, his videos, songwriting and his experiences in the music industry. Paul has a great knack in keeping the atmosphere fun and captivating, and is never short of a word or two! Playing videos he’s created from the latest 25th Anniversary release of 19 to work that he created in America from his incredibly successful Jazzmasters collection. No stone was left unturned in regards to Paul’s lengthy and full career.

About half way through the one hour talk, Paul decided to lighten the mood. “After all this talk about war and destruction, i think it’s time we chill out a bit!”. He explained how Maxine (his daughter) had introduced him to Logic from discovering it through her own music career, and that everyone should get the chance to hear what the next generation of Hardcastle’s were coming up with. And with that, Maxine and Paul Jnr took to the stage to perform an exclusive performance of Maxine’s own track Another Chance. Maxine joked it would be the only time her dad would ever say she taught him something! The brother and sister duo made for great diversity in the evening. It’s clear music runs through the veins of the Hardcastle family, as Maxine has a great voice and talent to front her own material, and Paul Jnr shows world class talent on the saxophone.

By this point, Paul was clearly in his element. Able to banter with the audience, and answer any question that was fired at him. Before long, Paul’s hour was up. He’d taken the audience on a journey of his life in music, how 19 defined a generation and his career in America. Paul finished up by thanking every for coming, and as a gesture of his appreciation he gave everyone the chance to get hold of the video of his performance from the Albert Hall and amazingly the original demo of 19 that got him his record deal with Chysalis Records. If this wasn’t enough Paul spent another 45 minutes signing autographs and taking pictures. This topped off what was an enjoyable, engaging, insightful look into Paul Hardcastle’s illustrious career.

19 “25th Anniversary” mixes are out now! 19 Boys To War, 19 The Vision. Available from all digital retailers globally. Including iTunes.

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One response

10 05 2010
hardcastlefanclub

Hi Paul, I would here like to been there. xx Mich@el http://www.paulhardcastle.de

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