Apple Store Event London. 20th April 2010

21 04 2010

Yesterday, 20th April 2010, was a very special event for Paul Hardcastle. He was invited to give a talk at the flagship Apple Store in Regents Street, London. Considering Paul has only ever once publicly performed 19 which was at The Royal Albert Hall, the anticipation was palpable for fans and music lovers to get an opportunity to listen to Paul talk about this iconic record and his diverse career.

Arriving a good hour early, Paul had a chance to check out where he would be speaking and suss out how many people might be there. This quickly became apparent there would be quite a few as there were already people grabbing seats! Not long after Maxine and Paul Hardcastle Jnr arrived, in anticipation of a special performance.

Before long, it was time to take to the floor. All seats were filled and there was a bank of people standing all round to get an insight into what was going on. Starting off the event with a special screening of Paul’s performance of 19 at the Royal Albert Hall. Instantly engaging the audience with a great performance video, and ultimately the iconic hook, n n n n nineteen could be heard resonating through the store. From this point on Paul was able to settle into things. The audience hanging on his every word, engaging in questions about 19, his videos, songwriting and his experiences in the music industry. Paul has a great knack in keeping the atmosphere fun and captivating, and is never short of a word or two! Playing videos he’s created from the latest 25th Anniversary release of 19 to work that he created in America from his incredibly successful Jazzmasters collection. No stone was left unturned in regards to Paul’s lengthy and full career.

About half way through the one hour talk, Paul decided to lighten the mood. “After all this talk about war and destruction, i think it’s time we chill out a bit!”. He explained how Maxine (his daughter) had introduced him to Logic from discovering it through her own music career, and that everyone should get the chance to hear what the next generation of Hardcastle’s were coming up with. And with that, Maxine and Paul Jnr took to the stage to perform an exclusive performance of Maxine’s own track Another Chance. Maxine joked it would be the only time her dad would ever say she taught him something! The brother and sister duo made for great diversity in the evening. It’s clear music runs through the veins of the Hardcastle family, as Maxine has a great voice and talent to front her own material, and Paul Jnr shows world class talent on the saxophone.

By this point, Paul was clearly in his element. Able to banter with the audience, and answer any question that was fired at him. Before long, Paul’s hour was up. He’d taken the audience on a journey of his life in music, how 19 defined a generation and his career in America. Paul finished up by thanking every for coming, and as a gesture of his appreciation he gave everyone the chance to get hold of the video of his performance from the Albert Hall and amazingly the original demo of 19 that got him his record deal with Chysalis Records. If this wasn’t enough Paul spent another 45 minutes signing autographs and taking pictures. This topped off what was an enjoyable, engaging, insightful look into Paul Hardcastle’s illustrious career.

19 “25th Anniversary” mixes are out now! 19 Boys To War, 19 The Vision. Available from all digital retailers globally. Including iTunes.





Easter brings global news coverage!

6 04 2010

This Easter weekend has been a whirlwind of press coverage at home and abroad for the 25 Anniversary release of 19. Everything from BBC News, to ABC News and NME to BBC 6 Music. It’s great to see that the message if finally cutting through and people are starting to take notice. We’ve also been having a great response from troops serving abroad and those who have fought for their country. Ultimately, these are the people that count. All of this coverage means nothing if the brave people that Paul is trying to highlight in ’19’ don’t get the recognition they deserve. It’s been a tough road trying to get TV and Radio to play something that doesn’t shy away from the reality of what is going on in Iraq and Afghanistan. The BBC One Show, who have done a great piece on 19 which was to be aired tonight (6th April) have postponed this, due to not wanting to show something that is related to the war now the election has been announced. Lets all just put the war to the back of our mind shall we, whilst our Prime Minister relates the recovery of our economy to Wayne Rooney foot. Radio is also being a little shy to the record. This is why the support of everyone online talking about this release is so important. The more pressure that is put on broadcasters, and the more people want to hear it, they will have to give in soon!

Aside from these small things, everything has been going great! Don’t forget you’ve still got time to enter our competition to win a signed promo CD of 19. This is very rare, so get your entries in before midnight on Thursday 8th April (GMT) http://bit.ly/991AJX

Here are few links for you to check out from some the top coverage this weekend.

BBC Newshttp://bit.ly/phbbcnews
NMEhttp://bit.ly/nmenews
ABC News http://bit.ly/abcphnews
6 Musichttp://bit.ly/news6music
Clash magazinehttp://bit.ly/ckL56o
Yahoo Newshttp://bit.ly/phyahoo

Also, don’t forget about the Apple Store masterclass Paul is giving on the 20th April at 7pm, in London. This is open to everyone and seats are based on first come first served so get there early if you don’t fancy standing for an hour!
Find out more on the Apple Regents Street webs site here. Just flick through the calendar to get more info on the event.





Mac World Article

23 03 2010

Mac World online have written a great article on their website about Paul’s forthcoming event at the Apple Store in Regents Street in London and also the release of 19.
Take a look here!





n n n n n NEWS!

17 03 2010

Things have been picking up speed over the past few days! TV and Radio promo has now begun. Yesterday we did two TV interview, and one radio interview with Janice Long which will go out on her Radio2 show tonight between 12am and 2am for you night owls! Sky News also want a scoop on the 19 release story now, looking forward to having a good chat with Eamon Holmes, no rest for the wicked ha-ha. The Apple Store have now confirmed the Date for my master class and questions session, It’s the Apple Store Regent Street 20th April,at 7 pm which is incidentally the day after the release of 19, bring your questions with you, this is a one off so don’t be late, it should be a good few hours. I will keep you all posted of what’s going on, as I’m typing this Reuters TV have now confirmed interview for tomorow! That’s all for a while off to do my Radio Show.

Paul,





Paul Hardcastle feature in MacFormat magazine

18 01 2010

It probably comes as no surprise that the bulk of my music production has been done on an Apple computer, and as such I had the privilege of being part of an article in this months MacFormat magazine. Be sure to check it out if you want to know more about how I use Apple products in my work.